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Product updates, engineering, and guides.
Amplitude Alternative: Same Insights, Without the Enterprise Pricing
Amplitude leads on enterprise analytics — but its pricing model and onboarding overhead don't fit every team. Here is when Gurulu is the better pick.
Mixpanel Alternative in 2026: A Decision Guide for Product Teams
What Mixpanel does best, where it falls short for modern teams, and a side-by-side comparison with Gurulu on funnels, cohorts, retention, and pricing.
PostHog Alternative: When to Stick with PostHog and When to Switch to Gurulu
An honest comparison of PostHog and Gurulu — open-source vs. managed, self-host complexity, pricing at scale, and the migration path that actually works.
Server-Side vs. Client-Side Analytics: A 2026 Decision Guide
When to use server-side analytics vs. client-side, how ad-blockers and ITP changed the game, and a hybrid setup that beats both.
Cohort Analysis 101: How to Track Retention That Actually Drives Decisions
What a cohort really is, how acquisition vs. behavioral cohorts differ, and the 5 cohort views every product team should run weekly.
Identity Resolution Explained: How to Track Users Across Devices and Browsers
What identity resolution is, how claim-based and graph-based approaches work, and how Gurulu's 6 claim types enable deterministic cross-device tracking.
Cross-Platform Event Tracking: One Event Catalog for Web, iOS, and Android
How to maintain consistent event names across platforms using a canonical event catalog with typed SDK helpers and normalization mapping.
Event-Driven Analytics vs. Pageview Tracking: Why Events Win
Why event-first analytics delivers deeper insights than traditional pageview tracking, and how auto-discovered events power modern funnels.
GDPR & KVKK Compliant Analytics: A Developer's Guide to Consent Management
How to implement a 4-level consent model that satisfies GDPR and KVKK requirements while preserving analytics accuracy.
8 Attribution Models Compared: Which One Should You Use?
A practical comparison of last-click, first-click, linear, time-decay, position-based, data-driven, Markov chain, and Shapley value attribution models.
Funnel Optimization: How to Find and Fix Drop-Off Points
Learn how to identify conversion funnel bottlenecks, use AI-discovered funnels, and apply step-by-step optimization strategies.
Predicting Churn Before It Happens: Behavioral Signals That Matter
Five universal churn patterns every product team should monitor, and how behavioral analytics catches them early.
Mobile App Attribution in 2026: Install Tracking, Deeplinks, and Beyond
A technical guide to install tracking, deeplink attribution, and cross-platform identity in the post-ATT era.
Why Your Analytics Needs a Canonical Event Standard (And How to Build One)
How event naming chaos destroys data quality, and a practical guide to building a standardized event taxonomy.
Real-Time vs. Batch Analytics: When Speed Matters (And When It Doesn't)
A practical framework for choosing between real-time and batch analytics based on your actual use cases.
What is Autonomous Analytics?
How AI-powered analytics discovers insights automatically without manual setup, dashboards, or queries.
How to Set Up Error Tracking with Gurulu
A step-by-step guide to capturing, viewing, and resolving frontend errors with Gurulu's t-errors.js SDK and source maps.
Migrating from Google Analytics 4 to Gurulu
A practical step-by-step guide to moving from GA4 to Gurulu, covering what maps where and what you gain.
Privacy-First Analytics: No Cookies, No Compromise
How Gurulu delivers accurate analytics without cookies, fingerprinting, or consent banners while staying GDPR and KVKK compliant.
Introducing Gurulu: The Free Analytics Platform That Does Everything
One script tag. Unlimited events. AI-powered insights. Error tracking. CRM. All free.
Why We're Giving Away Unlimited Analytics (And What We Learned)
The business model behind giving away what others charge thousands for.